Fluidity Designs 2020
The second part of UNC Workroom FashionMash Experiential Design class was Product Design, which I took Spring 2020. After the COVID-19 crisis closed campus, we had to make a huge pivot to designing in a virtual environment. In just a few weeks, we designed a full line of athleisure products utilizing an on-demand manufacturer. Then, we designed and launched an online store. The crisis gave us not only the chance to study on-demand fashion e-commerce–and retail in the midst of a crisis—but to create a line of products with a community focus. We quickly created FluidityDesigns.com, a line of easy-wear athleisure apparel that carries the message of hope and resiliency. “Whether you are at home or on the front lines, we hope these designs bring you a sense of comfort, style, and community.” We raised donated $3,000 in the first month that our website was live and we will continue to host the website until the crisis is over. All the proceeds from our designs were and are donated to #GetUsPPE, so that we can help take care of those who are risking their lives taking care of others. I can’t thank Dana McMahan enough for this amazing project, Luis Machicao for the much needed […]
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Jeep Ad Concept 2020
Fall 2020 I was enrolled in an Advertising Creative course where I had to create an ad with a brand that I believe represents me. I chose Jeep because I’m tough, take risks and can handle anything life throws at me. Jeep’s brand is associated with being self-resilient, ambitious and a pioneer. Showing various people in the image show that adventure (and Jeep) can be for everyone. Jeep is a competitive choice because of its strong off-roading capabilities and iconic brand image and reputation.
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Carolina Coffee Shop 2019
Fall 2019 I took an Advertising and Public Relations Research course, where I led a group project on which we consulted for a local coffee shop. We provided market research, competitive insights, and an in-depth deliverable for medium to long-term success. Below is the powerpoint we presented to the client.
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Ghostbusters 2020 Recommendation
During my residency with IPG MediaBrands, I was assigned a group intern project related to the upcoming Ghostbusters 2020 movie. Our challenge was to “make Ghostbusters the #1 summer film of 2020 by driving movie goers ages 8-80 to theaters opening weekend, re-igniting fans of the franchise and inviting a new army of Busters to be a part of the slimiest adventure of the summer.” I focused on segmenting the audience and gathering insights from Simmons for the media strategy. Although COVID-19 was unprecedented, this is what we came up with.
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The One Club Creative Boot Camp 2019
March 2019, I was awarded the Curtis Excellence Fund for Extracurricular Activities through UNC’s Media and Journalism School. With this fund, I was able to participate and compete in The One Club Creative Boot Camp in Chicago sponsored by Leo Burnett. The client was Wingstop and the main goal was to increase the consideration of Wingstop among college students. I spent three long days working with a group on the brief and the day before our presentation, our group of five fell apart as some people lost interest and others were too frustrated. I emphasized that how we presented our ideas would be key to the competition and I told them all to rest, but the next morning no one showed up and the only valid reason I could come up with was that they didn’t feel comfortable presenting work they barely knew. Overall, I felt extremely powerful presenting by myself a campaign I made complete sense of and created a story and solution for. The people I met – whether it was mentors from Leo Burnett or other passionate advertising students – made the experience amazing and worthwhile. I almost believe that everyone should go through a similar hardship because it […]
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Ad Concept for The Meantime Coffee Co.
Spring 2018, I enrolled in an Intro to Advertising and PR course. I was assigned to create an ad concept for a local coffee shop on UNC’s campus, where I served as the copy writer and my assigned partner was the art director. This is the sketch and concept we came up with.
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Alpha Phi Heart Health Week
Alpha Phi’s Heart Health Week hosts some of the biggest philanthropy events for the Alpha Phi Foundation, supporting women’s heart health. As Vice President of Marketing for UNC’s Kappa Alpha chapter, I had to create the following posters for our members to post as their Facebook cover photos and on Instagram/Snapchat stories. Everything was created on Adobe Illustrator.
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Infographic: Hispanics & Education in the U.S.
My graphic design class from last semester required me to create an infographic on any topic. I chose to research Hispanics and education. The first infographic focuses on statistics and Hispanic organizations at UNC, while the second infographic has a wider focus covering various states.
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HYMN Magazine
HYMN Magazine is a student lifestyle and arts magazine, that I helped start on UNC’s campus Fall 2017. I assisted the editor-in-chief, Isabella Lupoli, in many tasks and designed the following pages for a gaming article as well. The online version of the article can be found here.
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Murder on the Orient Express Magazine
Fall 2017 I took an Intro to Graphic Design course, where one of my assignments was to create a 6-page magazine design for the 2017 film, “Murder on the Orient Express.” Titles and illustrations were created on Adobe Illustrator and everything was put together on Adobe InDesign.
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UNC Visegrad
UNC-Visegrad is a program hosted by the UNC Center for Slavic, Eurasian, and East European Studies (CSEEES). It is designed to promote awareness of the Visegrád group (Czech Republic, Hungary, Poland and Slovakia). This is done through a combination of cultural events, such as speakers and workshops. As an event coordinator for UNC CSEEES, I had to design promotional material for the three main speakers for the Fall 2017 and Spring 2018 semesters. It used Adobe Illustrator and Photoshop to create the flyers you see below.
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UNC Center for Slavic, Eurasian and East European Studies
Between April 2017 and May 2018, I worked at UNC’s Center for Slavic, Eurasian and East European Studies. As an event coordinator, one of my tasks was to design promotional material for courses/events throughout campus. These two flyers were made to advertise a speaker that came on November 7th (Unity Day in Russia) to discuss memories of the Revolution in Contemporary Russia.
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