Fall 2020 I was enrolled in an Advertising Creative course where I had to create an ad with a brand that I believe represents me.
I chose Jeep because I’m tough, take risks and can handle anything life throws at me.
Jeep’s brand is associated with being self-resilient, ambitious and a pioneer. Showing various people in the image show that adventure (and Jeep) can be for everyone.
Jeep is a competitive choice because of its strong off-roading capabilities and iconic brand image and reputation.