During my residency with IPG MediaBrands, I was assigned a group intern project related to the upcoming Ghostbusters 2020 movie.
Our challenge was to “make Ghostbusters the #1 summer film of 2020 by driving movie goers ages 8-80 to theaters opening weekend, re-igniting fans of the franchise and inviting a new army of Busters to be a part of the slimiest adventure of the summer.”
I focused on segmenting the audience and gathering insights from Simmons for the media strategy.
Although COVID-19 was unprecedented, this is what we came up with.
2019 Ghostbusters Recommendation