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Home Is Where The Heels Are

Fall 2019, I took an amazing course named New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations. My class section created a local campaign to petition bringing back the iconic Tar Heel footprints (that were painted in the 80’s) on all roads leading to campus. I was in the videography team, which created 7 videos in 5 short weeks. Below are my favorite ones! First Teaser Video Launch Video Chapel Hill’s Bday Video Home on Campus Backstreet Boy’s Everybody Remix   Our campaign results: Website Signatures – 2,272 Page Views – 3,991 Twitter Impressions – 197,960 Engagements – 22,895 Facebook Impressions – 141,249 Engagements – 37,366 Instagram Impressions – 161,480 Engagements – 119,828 LinkedIn Impressions – 13,436 Engagements – 5,717 TikTok Engagements – 11,410   Thank you to Gary Kayye for being such an amazing advertising professor and making this experience possible!
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#Break The Bias 2019

In my Visual Design for Strategic Communication course, I had to design and develop a social good campaign. I decided to promote social awareness of various topics and ultimately aim to end stereotype threat, and that was how #BreakTheBias was born. #BreakTheBias was a social media campaign using inclusive, powerful media to break unconscious bias that surrounds every sex, gender, race, religion, background, issue. My survey results (36 people) showed that 91% respondents had been stereotyped and 91% of the stereotypes they encountered were at school and 75% in conversation equally with friends or strangers/acquaintances. The value proposition was that it can relate to the majority of the population and expand to address thousands of issues. The metrics to track the campaign would’ve been consumption (unique visitors/users of the hashtag), retention (how many users used the hashtag more than once), pages per visit (how many topics are explored per user), engagement (comments and session duration).
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UNC Fencing Practice in Virtual Reality

In my Emerging Technologies course, I learned how to film virtual reality videos and the many uses for it. Using a Samsung Gear 360 Camera, I filmed the UNC Fencing team practicing for the ACC championship tournament. The Carolina Women’s Fencing team ended up winning their first ACC Championship. Go heels!
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UNC Alpha Phi Philanthropy Video 2018

As Vice President of Marketing for UNC’s Alpha Phi Fraternity, I filmed, directed and produced the philanthropy video used for the 2018-2019 recruitment process. Everything was recorded with a Sony a6300 and a DJI Phantom 4 Pro + and edited on Adobe Premiere Pro. Password: hearthealth
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UNC Alpha Phi Recruitment Video 2018

As Vice President of Marketing for UNC’s Alpha Phi Fraternity, I filmed, directed and produced the recruitment video for the 2018-2019 school year. Everything was recorded with a Sony a6300 and a DJI Phantom 4 Pro +, and edited on Adobe Premiere Pro.
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Lotsa Promotional Video

As a brand ambassador for Lotsa Stone Fired Pizza, I made a promotional video with my new camera (Sony a6300) promoting the changes to the menu. I edited the video using Adobe Premiere Pro.
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CPR: Another One Bites the Dust

This video is my oldest one, yet one of my most significant. While the editing and directing is very basic, considering it was filmed in high school, it was one of my first experiences with videography. It required lots of planning, directing and patience. The goal was for my class period to produce a video for the rest of our Health Sciences Academy to learn from. I assume that my video has been used in the following years after I graduated and perhaps in other schools, considering it has 6700+ views in two and a half years. This video has made me hopeful for the future, as I hope to further my experience with videography and reach out to thousands of more people.
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The Road: Unofficial Movie Trailer

This project was for my Computers and English Studies class. In a traditional English class, we would potentially watch a music video and analyze it, yet this class challenged us to make our own video. It required interpretation from a larger amount of text (novel) than the epoetry project. I used videos from Vimeo and edited them with Camtasia.
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E-Poem: Life Through My Bloodshot Eyes

This project was for my Computers and English Studies class. We had to use visual and auditory tools to communicate the poem of our choice, thus incorporating traditional English skills with technology. The poem I chose was “Life Through My Bloodshot Eyes” by Tupac Shakur. I used videos from Vimeo and edited them with Camtasia.
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UNC Alpha Phi Bid Day 2017

As Vice President of Marketing for UNC’s Alpha Phi Fraternity, I filmed, directed and produced the Bid Day video for 2017. This video is essential for establishing our brand as genuine girls, while promoting our sorority for recruitment and continuous open bidding.
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N.C. Sli Interview

For my Digital Storytelling course, I interviewed Elaine Townsend, the Assistant Director of N.C. Sli (North Carolina Student Latinx Initiative). As a mentor through N.C. Sli, I attend community events and interact with parents to answer their questions while, ultimately, promoting higher education to Latinx high school students in North Carolina.
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