Home Is Where The Heels Are
Fall 2019, I took an amazing course named New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations. My class section created a local campaign to petition bringing back the iconic Tar Heel footprints (that were painted in the 80’s) on all roads leading to campus. I was in the videography team, which created 7 videos in 5 short weeks. Below are my favorite ones! First Teaser Video Launch Video Chapel Hill’s Bday Video Home on Campus Backstreet Boy’s Everybody Remix Our campaign results: Website Signatures – 2,272 Page Views – 3,991 Twitter Impressions – 197,960 Engagements – 22,895 Facebook Impressions – 141,249 Engagements – 37,366 Instagram Impressions – 161,480 Engagements – 119,828 LinkedIn Impressions – 13,436 Engagements – 5,717 TikTok Engagements – 11,410 Thank you to Gary Kayye for being such an amazing advertising professor and making this experience possible!
Read More ›
#Break The Bias 2019
In my Visual Design for Strategic Communication course, I had to design and develop a social good campaign. I decided to promote social awareness of various topics and ultimately aim to end stereotype threat, and that was how #BreakTheBias was born. #BreakTheBias was a social media campaign using inclusive, powerful media to break unconscious bias that surrounds every sex, gender, race, religion, background, issue. My survey results (36 people) showed that 91% respondents had been stereotyped and 91% of the stereotypes they encountered were at school and 75% in conversation equally with friends or strangers/acquaintances. The value proposition was that it can relate to the majority of the population and expand to address thousands of issues. The metrics to track the campaign would’ve been consumption (unique visitors/users of the hashtag), retention (how many users used the hashtag more than once), pages per visit (how many topics are explored per user), engagement (comments and session duration).
Read More ›
UNC Fencing Practice in Virtual Reality
Spring 2019 – In my Emerging Technologies course, I learned how to film virtual reality videos and every reason they could be used. Using a Samsung Gear 360 Camera, I filmed the UNC Fencing team practicing for the ACC championship tournament. The Carolina Women’s Fencing team ended up winning their first ACC Championship. Go heels!
Read More ›
UNC Alpha Phi Philanthropy Video 2018
As Vice President of Marketing for UNC’s Alpha Phi Fraternity, I filmed, directed and produced the philanthropy video used for the 2018-2019 recruitment process. Everything was recorded with a Sony a6300 and a DJI Phantom 4 Pro + and edited on Adobe Premiere Pro. Password: hearthealth
Read More ›
UNC Alpha Phi Recruitment Video 2018
As Vice President of Marketing for UNC’s Alpha Phi Fraternity, I filmed, directed and produced the recruitment video for the 2018-2019 school year. Everything was recorded with a Sony a6300 and a DJI Phantom 4 Pro +, and edited on Adobe Premiere Pro.
Read More ›
Lotsa Promotional Video
As a brand ambassador for Lotsa Stone Fired Pizza, I made a promotional video with my new camera (Sony a6300) promoting the changes to the menu. I edited the video using Adobe Premiere Pro.
Read More ›
The Road: Unofficial Movie Trailer
Spring 2017, I was enrolled in a Computers and English Studies class. In a traditional English class, we would read a novel and analyze it, yet this class challenged us to make our own movie trailer from what we interpreted. I used videos from Vimeo and edited them with Camtasia to produce the Unofficial movie trailer for The Road, as seen below.
Read More ›
E-Poem: Life Through My Bloodshot Eyes
Spring 2017, I enrolled in a Computers and English Studies course. This specific assignment required us to use visual and auditory tools to communicate the poem of our choice, thus incorporating traditional English skills with technology. The poem I chose was “Life Through My Bloodshot Eyes” by Tupac Shakur. I used videos from Vimeo and edited them with Camtasia.
Read More ›
UNC Alpha Phi Bid Day 2017
As Vice President of Marketing for UNC’s Alpha Phi Fraternity, I filmed, directed and produced the 2017 Bid Day video. This video is essential for establishing our brand as genuine girls, while promoting our sorority for recruitment and continuous open bidding.
Read More ›
N.C. Sli Interview
Fall 2017 I took a Digital Storytelling course, where I interviewed Elaine Townsend, the Assistant Director of N.C. Sli (North Carolina Student Latinx Initiative). As a mentor through N.C. Sli, I attended weekly community events and interacted with parents to answer their questions while, ultimately, promoting higher education to Latinx high school students in North Carolina. Below is the interview.
Read More ›
CPR: Another One Bites the Dust
This video is my oldest one, yet one of my most significant. While the editing and directing is very basic, considering it was filmed in high school, it was one of my first experiences with videography. My class period had the task to create a video for the rest of our Health Sciences Academy to learn from. I self appointed myself the director of the class and led us to successfully produce this informational, yet light-hearted music video. I believe the video was used various years after I graduated and perhaps even in other educational programs as it surpassed 20,000 views. Such an impact at a young age gave me inspiration to reach even more thousands of people with every project I do.
Read More ›
