Fall 2019, I took an amazing course named New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations. My class section created a local campaign to petition bringing back the iconic Tar Heel footprints (that were painted in the 80’s) on all roads leading to campus.
I was in the videography team, which created 7 videos in 5 short weeks. Below are my favorite ones!
Backstreet Boy’s Everybody Remix
Our campaign results:
Website
Signatures – 2,272
Page Views – 3,991
Impressions – 197,960
Engagements – 22,895
Impressions – 141,249
Engagements – 37,366
Impressions – 161,480
Engagements – 119,828
Impressions – 13,436
Engagements – 5,717
TikTok
Engagements – 11,410
Thank you to Gary Kayye for being such an amazing advertising professor and making this experience possible!