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Puma Experiential Design 2019

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Each year, the UNC Workroom FashionMash Experiential Design class is presented with a client and the task to create an immersive, interactive experience following a brief. Fall 2019, we connected Gen Z with Puma and the world of e-gaming. We were thrilled to showcase our space to Puma’s marketing team, who flew out from Boston, and the general public.

I can’t thank UNC School of Media and Journalism enough for this opportunity, but I would also like to thank Dana McMahan, Allison Giorgio, Allen Bosworth, Heather Grace & many others from EP+Co, and my classmates for making this possible.

Here is an article about the experience and below are pictures.