Spring 2020, I was enrolled in the American Advertising Federation‘s National Student Advertising Competition 2020. Our team of 23, Team 748, developed an advertising/marketing/media business to business campaign for 2020’s competition sponsor, Adobe.
Due to COVID-19, a couple of teams backed out as it was difficult to finish a campaign with team members in different time zones. However, many Zoom calls later, we successfully pitched our integrated marketing plan, including a 20 page plans book to advertising professionals at the District 3 Virtual Competition.
We finished 3rd behind the University of Virginia (who won 1st place at Nationals) and the University of South Carolina. Even though we didn’t win, I’m extremely proud of the work we produced and I’d be more than happy to share it with anyone who’d like to see it.
You’ll need a password to view the book and other materials we viewed due to an agreement with Adobe; however, do not hesitate to message me for the password.